(Shanghai, China-October 9, 2014) RADO, a pioneering watch brand of high-tech materials and design in the Swiss watch industry, is the spokesperson for the global brand and top tennis star Andy Murray in Shanghai. During the Masters, in the busy schedule, he took time to meet with media friends and fans to not only present his autographed autobiography to the guests, but also Mr. Andrea Caputo, Vice President of Global Marketing Communications of Rado, Switzerland, and Wan Zhifei, Vice President of China Mr. Li shared the indissoluble bond between Swiss radar and tennis.
Wan Zhifei, Vice President of Rado China (left), Andy __ Murray (center), global brand spokesperson for Swiss Rado, and Andrea Caputo (right), Vice President of Global Marketing Communications of Swiss Rado at the meeting
Wan Zhifei, Vice President of Rado China, and Andy Murray, the global brand spokesperson for Rado, attended the meeting
Since becoming RADO’s global brand spokesperson in May 2012, Andy Murray has been galloping at major international tennis tournaments, winning the highest podium. Whether it is dominating the London Olympics and becoming the first British tennis singles gold medalist in 104 years; or asking the US Open to win the first Grand Slam title in his career; or winning Wimbledon, ending the British 77 Years of waiting. Each victory demonstrates the power of Andy Murray, highlighting his extraordinary status as a ‘tennis star.’ Needless to say, Andy Murray coincides with the brand spirit of Swiss radar. Adhering to his dedication, determination and conviction for success, he is determined to continue to push the boundaries of self-challenge. He will continue to shine in the tennis field and create greater glories. The Swiss radar will also serve as his lucky watch, witnessing his triumph all the way.
RADO Andy __ Murray at the meeting site
RADO Andy __ Murray at the meeting site
Mr. Wan Zhifei, Vice President of Rado China, shared the cooperation between Rado and tennis with Andy Murray at the meeting, and praised Andy Murray’s spirit of fearless challenge. He said: ‘As a top tennis star, Andy Murray’s dedication to tennis, his pursuit of superb skills, and his commitment to breaking through himself have become important factors for his success. Similarly, the Swiss radar has also made numerous breakthroughs. Sexual innovations break the boundaries of the watchmaking industry and write their own glorious history. We are very honored to cooperate with Andy Murray, and look forward to working with Swiss radar to climb the peak in the future. ‘
RADO is a world-renowned watch brand, known for its innovative designs and the use of revolutionary materials. Since its establishment in Linno, Switzerland, Rado has always been a pioneering spirit. Today, it still adheres to the brand philosophy of ‘if you can imagine, you can create. If you can create, you can achieve.’ In 2014, Swiss radars became the official timer for 14 internationally renowned tennis events.
About Andy Murray
Andy Murray is one of the world’s top tennis stars. He became a professional tennis player in 2005 and has 29 titles so far, including two Grand Slam men’s singles titles. He is also the London men’s tennis singles champion. Andy Murray has excellent receiving skills and gallops the court with excellent tactics. Andy Murray became the RADO global brand spokesperson in May 2012. As a stadium legend, he complemented the RADO HyperChrome series with special models.
Rado, a pioneering watch brand with design and high-tech materials
RADO was born in 1957 and is an important brand under the Swatch Group, the world’s largest watch group. As a global leader in watch design and innovative materials, Swiss Radar first introduced high-tech ceramic materials to the watchmaking industry in 1986, setting a precedent for ceramic watches. Swiss radar is also one of the first high-end watch brands to enter China. It has a unique understanding and special feelings about the Chinese market and Chinese consumers. Adhering to the core spirit of Visionary, Innovative and Iconic, Swiss radars continue to make breakthroughs in materials and technology, and are committed to innovation, creating a future history with a pioneering spirit.