Panerai launched two new media to strengthen brand communication in the digital field. The two media include the new Panerai Catalogue 2014 mobile app, and a website that introduces the Luminor 8 Days-Power Reserve Watch Series in-depth.
The new Panerai watch catalogue, ‘The Panerai Watch Catalogue 2014’ contains a large number of pictures, videos, technical data and historical details. The program is available for iPad, iPhone or Android. The first two are now available for free download in the Apple Store. The Android version will also be available on Google Play.
The Panerai Watch Catalogue 2014 categorizes all models based on four Panerai cases: including the Radiomir, which Panerai first developed for the Italian naval commandos in 1936; the former is based on the design The simple and elegant Radiomir 1940; the Luminor 1950 equipped with one of the most iconic details of the brand-the crown bridge protection device; and the Luminor that perfectly blends Panerai’s classic design with contemporary style. The program is well illustrated, in addition to the detailed technical information of each watch, there are pictures that can be displayed on the full screen.
The Panerai Watch Catalog 2014 mobile app has a special section to introduce Panerai’s home-made movement series developed at the watchmaking factory in Neuchâtel, Switzerland. Various Panerai-made movements are classified according to their complex functions, with picture introductions, video films and detailed information, explaining the technical characteristics. Users can also view models equipped with relevant movements in real time.
Users can also use the special “Chronograph” media of the new version to enjoy the operation of five Panerai chronograph watches through real-time simulation dials, including the traditional Chrono Tradition and Chrono Flyback. ), Chrono Regatta, Chrono Monopulsante, and Chrono Rattrapante.
Finally, the new version of the Panerai Catalogue 2014 mobile app brings interactive map capabilities to users, allowing them to view real-time data about 64 Panerai stores worldwide, including locations, design features, and special edition collections available at select designated stores Watch.
The program can be downloaded for free at:
The website www.luminor8days.com is specially designed for the Luminor 8 Days-8 day power reserve watch series. Its strikingly simple design and the eight-day power reserve technology equipped with the P.5000 movement reflect the Part of the glorious history of the brand. The design of the website is concise and meticulous, in the same vein as the Panerai style from Florence, and the content can be read in real time. The web page explaining history and technical details is exhaustive, detailing the origin of the Luminor case, the eight-day power reserve technology, the small seconds dial and the P.5000 movement. Each model of the Luminor 8 Days series in 2014 has detailed technical specifications and pictures.
The Luminor 8 Days-8 Day Power Reserve Watch website is available in nine languages and data from individual Panerai stores. Users can visit the official Panerai website www.panerai.com or directly at www.luminor8days. com Enter the theme website.
Founded in Florence in 1860, Panerai was originally a watch factory, shop and watchmaking school. For many years, it has supplied the Italian Navy with precise instruments and designed products specifically for the needs of the submarine diving regiment. Projects developed at the time-including Luminor and Radiomir watches-were protected by military secrets for many years, and they were not launched on the international market until the brand was acquired by Richemont in 1997. Today, Panerai Watch Factory is located in Neuchâtel to produce original homemade watches and movements, combining Italian design and history and Swiss special production technology. Panerai watches are available at authorized dealers and Panerai stores around the world.