Inheriting The Chinese Red Lacquer Craft Masterpiece Convention Series New Product Launch Conference

On December 5, 2014, the launch of Baume & Mercier’s new jewelry watch series ‘Promesse Convention Series’ was held in Beijing Oriental Plaza. Among them, a series of limited edition Chinese red lacquer watches were grandly introduced. The Baume & Mercier brand perfectly combines Swiss superb watchmaking skills with Chinese ancient craftsmanship. The CEO of Baume & Mercier Mr. Alain Zimmermann and the well-known entertainer Shi Shiman came to the scene together with the guests to witness the appointment of Baume & Mercier’s appointment series, elegant interpretation of thousands of women.

   Since the creation of Baume & Mercier watch in 1869, it has always insisted on creating wristwatches with excellent watchmaking skills. At the same time, the brand has always adhered to the development of women’s watches, and has never stopped looking for inspiration from life and strives to meet the expectations of female friends .

   Promotional posters of brand watches were posted at the event, showing the unique watchmaking essence of Baume & Mercier. At the same time, the staff also set up fresh and aromatic flowers on the scene to enhance the atmosphere of the venue, and prepared delicious desserts and drinks for the media friends at the conference to enjoy, which is very intimate.

   At the opening of the event, four tall and beautiful models wore a Baume & Mercier watch and accompanied by dynamic music appeared in everyone’s line of sight. They were all wearing a series of ladies’ watches released this time, attracting many passers-by to watch.

   Mr. Alain Zimmermann, CEO of Baume & Mercier also came to the conference site to announce the launch of Baume & Mercier’s appointment series and red lacquered watches for us, and shared the brand story and design concept of Baume & Mercier’s new series with the media present.

   The brand also specially invited well-known Hong Kong movie stars and Miss Goodman, a good friend of Baume & Mercier watch, to come and witness this wonderful moment. Miss Shihman attended the event in a low-key and capable dress, and shared her feelings and love for Baume & Mercier watches with a distinguished and gentle smile.

   At the event site, Baume & Mercier specially prepared a new series of limited edition Chinese red lacquered watches for Ao Shiman, hoping that this elegant and luxurious watch will witness every important moment in her life. Shi Shiman signed a signature on the lock of love that symbolizes love and commitment, echoing the promise, and invited guests at the scene to lock this precious moment together.

    The bezel is embellished with Chinese lacquer, a rare and delicate material that was favored by ancient emperors. This material is refined from the sap of an Asian tree, and the production process is extremely complicated. Only a few experienced craftsmen can transform it into beautiful art. The texture of the lacquer ware is natural and soft. It requires patience and meticulous work, and the ideal effect can be achieved by painting more than ten layers. This watch is limited to 88 pieces worldwide, and the Baume & Mercier brand has also carefully equipped this special jewellery watch with a red lacquerware collection box, full of joy and joy.

   This newly released limited edition watch is 34 mm in diameter. It has a polished stainless steel case. The watch is rounded and soft. The bezel is inspired by the symbol of the infinite number 8. The oval bezel is embellished with 61 brilliant diamonds, making it red. Chinese lacquer decoration is even more moving. The hands of the watch are slim and delicate, and the mother-of-pearl dial perfectly matches the 8 diamond-set hour markers. The watch is equipped with a Swiss-made quartz movement, which is thin and elegant, showing feminine charm. Every detail of the watch is very important, and the back can be engraved with words or patterns, which will keep the beautiful memories forever.

   In order to make the media present a more detailed and in-depth understanding of the development of Baume & Mercier watches, the brand deliberately brought early products from the Swiss Museum to display, including the most popular fashion decoration at the time, following these pictures as if back to the era.

   In addition to the limited edition red lacquered watch, a number of new products of the agreed series were also displayed on the event site. The dial diameter of the watch is 30 mm and 34 mm, and it has quartz and automatic winding mechanical movements. The appointment series watch draws inspiration from the 1970 collection of the Baume & Mercier Museum. Its unique and timelessness allows modern women to fully appreciate the brand innovation and precious heritage. The appointment series breaks through the traditional watch shape concept, presenting the unique appearance of a circle embedded in an oval shape, which sets off the softness and gentleness of the watch.

   The event also featured classic watches from the Baume & Mercier series, including Crichton, Humberton, and Chrysmer, which made the guests once again feel the essence of watchmaking with a 150-year-old Baume & Mercier brand.

Summary: As a brand focusing on the development of women’s watches, Baume & Mercier has continuously introduced elegant women’s watch series, and the advent of the series has once again confirmed the brand’s concept of creating women’s beauty.