China has ushered in an era of watches
Quartz watch vs mechanical watch
Before we explore deeper issues, it is necessary to briefly popularize the concepts of quartz and machinery, so that readers can better sort out the entanglement between the two forces.
Representative forces: Japanese watches
Watches are mainly divided into mechanical watches and quartz watches. The quartz watch is quartz watch. The use of quartz crystals in watches is a modern invention. The first quartz watch first appeared in 1969. During the year, Seiko Japan discovered how to make quartz into a tuning fork. Quartz is an electric-powered watch. He has the advantages of low cost, large output and high precision, which makes it a brilliant and brilliant stroke in the history of watches.
The mechanical watch is more durable and has a thick cultural sense, which makes him have the characteristics that quartz watches cannot surpass.
Representing forces: Swiss watches
The watch that runs on the winding mode of the mainspring is a mechanical watch in English. The low production error is larger than that of a quartz watch, and the manufacturing cost is high. The production cycle is long, but the mechanical watch is more durable and has a strong cultural sense Make him have the characteristics that quartz watch cannot surpass.
Quartz and mechanical competition:
In 1969, Japan’s Seiko launched the first commercialized quartz watch 35SQ Astron in Tokyo, which opened the prelude to the quartz revolution and transformed the watch from a luxury product to a crystal fine commodity that everyone can afford.
The 1970s were the most painful and difficult days in the history of Swiss mechanical watchmaking. Cheap quartz watches flooded, flooding the world’s watch market, occupying the market share previously enjoyed by mechanical watches. The cost of a mechanical watch can never be as low as that of a quartz watch. Therefore, the price war is destined to end in the failure of the great mechanical watch family.
Swiss watch brands went bankrupt, and Japanese quartz watches led by Seiko began to dominate the market on a large scale.
最 The darkest period of the Swiss watch industry: 1964 and 1967, 1970.
In 1964, Omega, which had previously held 17 times the exclusive right to the Olympic Games, was defeated by Japan’s Suwa Seiko and missed the Olympic Games for the first time;
In 1967, in the Swiss watch chronograph competition, Seiko watch even ranked 4 to 10;
In 1970, Seiko watch broke 9 technical records in the competition with Swiss watch.
的 In the 10 years after 1970, Swiss clocks entered a crisis of collapse: Swiss watch exports fell to 30.7% in 1975, while employees fell from 900,000 to 300,000 in the first five years of the early 1980s.
Nicholas & bull; G & bull; Hayek
& Ldquo; Time Robber’s Counterattack
Then, although the revolution in quartz technology brought a painful blow to the Swiss, the mechanical watch hasn’t faltered since then. One person’s appearance changed all this. His name was Nicholas & bull; G & bull; Hayek & hellip; & hellip;
In 1969, Japan’s Seiko Co., Ltd. discovered that a quartz crystal can be made into a tuning fork and used on clocks. The world’s first quartz watch was born. The application of quartz crystals enables mass production of watches, which not only produces them much faster than before, but also reduces their prices. The cheap Japanese quartz watch swept the world at a rapid speed. The 100-year-old Swiss mechanical watch manufacturing industry suffered a catastrophic disaster. The export volume fell sharply, from 82 million to 31 million. Nearly half of the watch and clock companies closed down.
The layman at the time, Hayek felt very uncomfortable, so he came up with a bold plan and set up a Swatch Group. Hayek decided to use his own way of dealing with his own body and produce cheap quartz watches against Japan. Soon, engineers developed a quartz watch with only 51 parts (100 fewer parts than Japanese quartz watches), which not only reduced the failure rate, but also greatly reduced the cost of watchmaking. Finally, it cost $ 50 sell.
This watch, named Swatch, is not just about winning by price. Hayek introduced the concept of ‘second watch’ (second watch) into this new watch. 12 million were sold in 1986. Hayek successfully proved two things: one is that Swiss watches can compete with Japan in the low-end market, and the other is that watches are turned into fashion accessories. After playing this beautiful counterattack, Hayek will include a large number of Swiss watches including Omega, Longines, Tissot and so on. He eventually built a perfect watch empire.
Nicholas & bull; G & bull; Hayek’s achievements:
& Bull; Strategically launched the Swatch.
& Bull; provided watch movements and parts for the Swiss watchmaking industry, helping the Swiss watchmaking industry achieve its revival in the 1980s.
& Bull; Continue to develop and enhance watch products and brand image of Breguet, Omega, Rado, Longines, Tissot and other brands.
& Bull; achieved annual sales of more than 4 billion Swiss francs, allowing the Swatch Group to maintain its top position in the global watchmaking industry for a long time.
& Bull; promotes the Breguet brand. In his role as President of Breguet, Mr. Hayek spent less than four years returning Breguet to the ranks of top luxury watches.