Audemars Piguet Brassée Unveils New Code 11.59 Series

Blasos, January 12, 2019: Audemars Piguet, a Swiss fine watchmaker, unveiled the new CODE11.59 series at the upcoming Musée Atelier Audemars Piguet.

Audemars Piguet CODE11.59 series launched

  120 guests including Audemars Piguet Ambassador Luhan and artist Quayola came to the scene to start an immersive journey and explore the historical origins and core features of Audemars Piguet’s CODE11.59 series.

Audemars Piguet Brand Ambassador

  Audemars Piguet’s CODE11.59 series profoundly inherits Audemars Piguet’s heritage and opens a new chapter in the development of the brand. ‘CODE’ stands for ‘Challenge Challenge’, ‘Own Exclusive’, ‘Dare Fearless’ and ‘Evolve Evolution’. At the event, Ms. Jasmine Audemars, Chairman of Audemars Piguet’s Board of Directors, said: ‘We are constantly challenging the limits of fine watchmaking craftsmanship and adhering to Audemars Piguet’s unique heritage. We are fearlessly blending precision and creativity; loyal to history and breaking tradition. Continuous evolution, never ever Stop. 11.59 implies the moment before tomorrow arrives, and always maintain the position of leader. ‘The inherent classic temperament, subverting the traditional aesthetic design-Audemars Piguet CODE11.59 series interprets the classic circular shape with avant-garde spirit, giving it a modern The breath tells that Audemars Piguet breaks the usual design language and carries the deep historical heritage of the brand. The new series includes 13 watches, 5 of which are complication watches, equipped with the latest generation of 6 self-produced movements, which is another landmark in the history of Audemars Piguet.

Audemars Piguet CODE11.59 series automatic winding chronograph

Audemars Piguet CODE11.59 Perpetual Calendar Watch

Audemars Piguet CODE11.59 self-winding watch

Audemars Piguet CODE11.59 Super Time Minute Repeater

Audemars Piguet Code11.59 series automatic floating tourbillon watch

Audemars Piguet Code11.59 skeleton tourbillon watch

  According to François-Henry Bennahmias, Audemars Piguet Global Chief Executive Officer, Audemars Piguet CODE11.59 series is the best interpretation of the perfect watch: ‘This series achieves a new level of professional technical and aesthetic complexity through new watchmaking tools, techniques and craftsmanship. High. The Audemars Piguet CODE11.59 series is a challenge for human beings, telling the fascinating story of Audemars Piguet watchmakers who have the courage to follow faith, unite, persevere, and constantly exceed their limits. ‘

  The release of the Audemars Piguet CODE11.59 series is accompanied by wonderful art performances including dance and light shows, showing a series of films produced by WilfridBrimo and MarshmallowLaserFeast. The film presents the Ru Valley in a novel way, as if the light-emitting device is presented in the natural scenery of the area. Inspired by the artistic elements in the film, the lighting at the event echoes the watch’s round and octagonal structure, and uses the iconic pink tone in the advertising blockbuster (Photo of Ru Valley by ZakVanBiljon via infrared film photography).

Audemars Piguet Museum of Fine Watchmaking

  After the release of the Audemars Piguet CODE11.59 series, guests enjoyed the delicacies made by the brand’s best friend, Michelin Samsung chef Emmanuel Renaut, and enjoyed the orchestral performance conducted by ThomasRoussel.

  Audemars Piguet CODE11.59 series launch event was held in the Audemars Piguet Museum. The futuristic spiral structure was designed by Danish BIG Architects and its interior design was also revealed for the first time at the event. The architectural style complements this new watch collection.

Earl Piaget And Hu Ge Celebrate The 60th Anniversary Of The Birth Of The Altplano Series

Piaget, Swiss master jewelry and watch master PIAGET, held the 60th anniversary of the birth of the Altiplano classic ultra-thin watch series at the Shanghai World Expo Creative Show, and released the first time by the brand ambassador Hu Ge for the Altiplano ultra-thin wrist The new advertising blockbuster of the watch series vividly illustrates the classic continuation and innovative breakthroughs of the series. On the same day, Cen Fangzhi, the chief executive of Piaget China, invited Hu Ge and the guests to appreciate the legendary history of the Altiplano series and the elegant design that has been passed down to the present day.

Handed down
60 is a very symbolic number for watchmaking. 60 seconds converges into a minute, 60 minutes converges into an hour, and 60 years converges into a legend. Piaget Altiplano, 60 years of watchmaking craftsmanship, 60 years of history, 60 years of record creation and 60 years of extreme innovation.

At the event, Piaget first led the guests to relive the glorious journey of the 60-year-old Altiplano ultra-thin watch. Through the carefully arranged time corridor, Altiplano’s representative classic ultra-thin watch works, such as vast stars, dot the deep night sky, and start an elegant time journey for everyone. The 9P manual movement released in 1957-it writes the history of watch production with a thickness of 2mm, and also makes the ultra-thin professional technology a true brand identity; the 2.3mm ultra-thin automatic movement 12P released in 1960 To the subsequent ultra-thin self-winding mechanical movement 1200P (2.35mm), ultra-thin self-winding skeleton mechanical movement 1200S (2.40mm), ultra-thin diamond-studded skeleton automatic mechanical movement 1200D (2.40mm), And 3.65mm thick Altiplano 900P mechanical movement. In the past 60 years, Piaget’s pursuit of breakthroughs has never stopped, and continues to create new breakthroughs. The ultra-thin movement has greatly contributed to Altiplano’s creative freedom, allowing designers to have more space to explore diverse dials. This is also the beginning of Piaget’s signature gemstone dial and extraordinary craftsmanship.

The work display area not only focuses on the design of the Altiplano series, including the 9P manual movement, 12P automatic movement and the brand’s precious gold watches introduced in the 60s and 70s, and presents new works of the 60th anniversary Embrace the gorgeous colors of fashion and light up the colorful life. Guests can enjoy the work, try on and match according to their wearing preferences and take photos to remember this unforgettable moment, and experience the unique charm of the Altiplano series from zero distance.
A model of elegance
The name of the Altiplano collection is derived from the Andes Mountains of South America, where the endless mountain scenery injects the magnificent natural beauty and continuous inspiration into this ultra-thin watch series. The new advertising campaign for the world’s first Altiplano ultra-thin series of watches at the celebration site vividly depicts a magnificent picture of a vast world.

In the film, Hu Ge and two fashion people drive through the lonely desert, and the Altiplano ultra-thin watch on their wrists becomes a link across nationalities and genders, leading them to explore the unknown world. The three people straddling the vast plains and chasing the magnificent eclipse scene are an expectation of new things and a desire to achieve their own transformation; the night falls, the party is joyfully staged in the vast desert, and Hu Ge and his friends are in the vast world Celebrate the testimony of miracles together and share the joy of pursuing beautiful things together.

The common philosophy of life has created a friendship between Hu Ge, the brand ambassador and Earl Piaget. Hu Ge is not stubborn about his existing achievements. He has sharpened his sword in ten years and has developed extraordinary acting skills. He has been both internal and external, low-key and modest, and has not been overwhelmed by flashiness. He said: ‘The Piaget Altiplano watch series has always maintained a subtle and elegant design style and unremitting exploration and innovation of ultra-thin craftsmanship, simple and low-key without losing connotation and interest. These concepts are in line with my personal pursuit, and I hope to follow this spirit Inspire yourself to keep going. ‘
Piaget China Chief Executive Ms. Cen Fangzhi also said: ‘The 60th anniversary is an important milestone for the Altiplano collection. The new 60th anniversary limited edition ultra-thin watch specially launched this time has a depth of innovation and classic design. With the mystery of color and gloss, while presenting fresh and creative ideas, he also retains the ultra-thin simplicity of the series. Mr. Hu Ge is confident and calm. He enjoys self-precipitation in time and achieves elegant transformation, which is perfect for the essence of the Altiplano series. Deduction. ‘

’60’ is an extraordinary allegorical number. It not only records the accumulation and evolution of time, minute by minute, but also records a legend that lasts for 60 years. In the 60 years since the birth of the Altiplano series of ultra-thin watches, it has never ceased to train and polish the outstanding quality and elegance. With the spirit of craftsmen, it has crossed the boundaries of time and space and created a timeless classic with endless vitality. This is the first year of the Armiplano series. In the future, the Piaget Altiplano ultra-thin watch series will continue to go forward, adhere to extraordinary quality, explore outstanding craftsmanship, and become ultra-thin, elegant and timeless.